{"id":2597,"date":"2020-08-31T10:33:42","date_gmt":"2020-08-31T13:33:42","guid":{"rendered":"https:\/\/anymarket.global\/blog\/?p=2597"},"modified":"2023-01-16T18:09:08","modified_gmt":"2023-01-16T21:09:08","slug":"la-guia-de-redes-sociales-para-el-comercio-electronico","status":"publish","type":"post","link":"https:\/\/anymarket.global\/blog\/ventas-online\/la-guia-de-redes-sociales-para-el-comercio-electronico\/","title":{"rendered":"LA GU\u00cdA DE REDES SOCIALES PARA EL COMERCIO ELECTR\u00d3NICO"},"content":{"rendered":"\n<p>Invertir&nbsp;en&nbsp;redes&nbsp;sociales&nbsp;para comercio electr\u00f3nico es una excelente&nbsp;manera&nbsp;de&nbsp;promocionar&nbsp;la&nbsp;tienda&nbsp;y&nbsp;atraer&nbsp;m\u00e1s clientes. Una&nbsp;gran&nbsp;ventaja&nbsp;de&nbsp;esto&nbsp;es que&nbsp;el&nbsp;gasto es bajo o&nbsp;ni&nbsp;siquiera&nbsp;afecta&nbsp;su&nbsp;presupuesto, si&nbsp;a\u00fan&nbsp;no&nbsp;puede&nbsp;invertir&nbsp;en&nbsp;un&nbsp;impulso.&nbsp;<\/p>\n\n\n\n<p>Sin&nbsp;embargo, para aumentar&nbsp;las&nbsp;posibilidades&nbsp;de&nbsp;tener&nbsp;buenos&nbsp;resultados, es&nbsp;necesario&nbsp;tener&nbsp;una&nbsp;buena&nbsp;planificaci\u00f3n&nbsp;de&nbsp;las&nbsp;redes&nbsp;sociales&nbsp;y&nbsp;un&nbsp;poco&nbsp;de&nbsp;paciencia.&nbsp;En&nbsp;este art\u00edculo&nbsp;hablamos&nbsp;un&nbsp;poco&nbsp;m\u00e1s al&nbsp;respecto. \u00a1Contin\u00fae&nbsp;leyendo&nbsp;y aprenda m\u00e1s sobre&nbsp;esto!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La&nbsp;<\/strong><strong>importancia<\/strong><strong>&nbsp;de&nbsp;<\/strong><strong>las<\/strong><strong>&nbsp;redes&nbsp;<\/strong><strong>sociales<\/strong><strong>&nbsp;<\/strong><strong>en<\/strong><strong>&nbsp;<\/strong><strong>las<\/strong><strong>&nbsp;ventas online<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Las&nbsp;redes&nbsp;sociales&nbsp;son&nbsp;muy&nbsp;democr\u00e1ticas:&nbsp;tienen&nbsp;una&nbsp;audiencia&nbsp;muy&nbsp;diversa y&nbsp;pueden&nbsp;ser&nbsp;explotadas&nbsp;tanto por&nbsp;peque\u00f1as&nbsp;empresas (que&nbsp;a\u00fan&nbsp;est\u00e1n&nbsp;iniciando sus&nbsp;actividades) como por grandes marcas.&nbsp;<\/p>\n\n\n\n<p>Tambi\u00e9n&nbsp;sirven&nbsp;como escaparate para&nbsp;exhibir&nbsp;sus&nbsp;productos, pero no solo&nbsp;eso.&nbsp;Son&nbsp;un&nbsp;excelente canal para difundir&nbsp;contenido&nbsp;de&nbsp;calidad, incluso para atender a tu&nbsp;audiencia&nbsp;y a&nbsp;tus&nbsp;clientes.&nbsp;<\/p>\n\n\n\n<p>Es una&nbsp;oportunidad&nbsp;para mostrar&nbsp;calidad, tanto&nbsp;en&nbsp;productos&nbsp;como&nbsp;en&nbsp;relaciones, y&nbsp;con&nbsp;ello,&nbsp;cautivar&nbsp;a\u00fan&nbsp;a m\u00e1s clientes&nbsp;potenciales.&nbsp;Con&nbsp;planificaci\u00f3n&nbsp;y cuidado,&nbsp;puede&nbsp;guiarlos&nbsp;a trav\u00e9s de&nbsp;su&nbsp;embudo de ventas y&nbsp;hacer&nbsp;que&nbsp;cierren&nbsp;la&nbsp;compra.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Los&nbsp;<\/strong><strong>beneficios<\/strong><strong>&nbsp;de&nbsp;<\/strong><strong>la<\/strong><strong>&nbsp;<\/strong><strong>planificaci\u00f3n<\/strong><strong>&nbsp;eficiente de redes&nbsp;<\/strong><strong>sociales<\/strong><strong>&nbsp;para&nbsp;<\/strong><strong>el<\/strong><strong>&nbsp;comercio electr\u00f3nico<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Tener&nbsp;una&nbsp;planificaci\u00f3n&nbsp;de redes&nbsp;sociales&nbsp;para&nbsp;el&nbsp;comercio electr\u00f3nico es fundamental para&nbsp;un&nbsp;buen&nbsp;desempe\u00f1o. A&nbsp;continuaci\u00f3n, mostramos&nbsp;los&nbsp;beneficios&nbsp;que una&nbsp;buena&nbsp;estrategia&nbsp;puede&nbsp;brindarle&nbsp;a&nbsp;su&nbsp;negocio.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Mayores<\/em><em>&nbsp;<\/em><em>posibilidades<\/em><em>&nbsp;de&nbsp;<\/em><em>convertir<\/em><em>&nbsp;seguidores&nbsp;<\/em><em>en<\/em><em>&nbsp;clientes<\/em>&nbsp;<\/h4>\n\n\n\n<p>Con&nbsp;contenido&nbsp;de&nbsp;calidad&nbsp;y&nbsp;buen&nbsp;servicio, aumenta&nbsp;considerablemente&nbsp;las&nbsp;posibilidades&nbsp;de&nbsp;atraer&nbsp;a una&nbsp;audiencia&nbsp;a\u00fan&nbsp;mayor&nbsp;y aumenta&nbsp;las&nbsp;posibilidades&nbsp;de&nbsp;convertirlos&nbsp;en&nbsp;clientes.&nbsp;Dependiendo&nbsp;de&nbsp;la&nbsp;experiencia de compra y&nbsp;la&nbsp;relaci\u00f3n&nbsp;que se&nbsp;establezca, es&nbsp;posible&nbsp;retenerlos.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Incremento de&nbsp;<\/em><em>ingresos<\/em>&nbsp;<\/h4>\n\n\n\n<p>Conseguir m\u00e1s clientes es sin\u00f3nimo de incrementar&nbsp;los&nbsp;ingresos&nbsp;de&nbsp;su&nbsp;tienda&nbsp;online. Si administra&nbsp;bien&nbsp;sus&nbsp;costos, es&nbsp;probable&nbsp;que sus ganancias&nbsp;tambi\u00e9n&nbsp;aumenten.&nbsp;Entonces, sus&nbsp;finanzas&nbsp;est\u00e1n&nbsp;agradecidas.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Posibilidad<\/em><em>&nbsp;de&nbsp;<\/em><em>tener<\/em><em>&nbsp;seguidores-<\/em><em>fans<\/em>&nbsp;<\/h4>\n\n\n\n<p>\u00bfHas&nbsp;notado&nbsp;c\u00f3mo&nbsp;algunas&nbsp;marcas&nbsp;tienen&nbsp;verdaderos&nbsp;fans? Netflix es&nbsp;un&nbsp;buen&nbsp;ejemplo&nbsp;de empresas que&nbsp;tienen&nbsp;seguidores e incluso defensores&nbsp;leales&nbsp;y comprometidos.&nbsp;Cautivar&nbsp;al p\u00fablico&nbsp;con&nbsp;las&nbsp;publicaciones,&nbsp;crear&nbsp;y&nbsp;mantener&nbsp;una&nbsp;buena&nbsp;relaci\u00f3n&nbsp;e&nbsp;interactuar&nbsp;siempre&nbsp;que&nbsp;sea&nbsp;posible&nbsp;es una forma de \u201carrestar\u201d a&nbsp;las&nbsp;personas y&nbsp;hacerlas&nbsp;simpatizar&nbsp;con&nbsp;su&nbsp;marca.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5&nbsp;<\/strong><strong>consejos<\/strong><strong>&nbsp;para triunfar&nbsp;<\/strong><strong>en<\/strong><strong>&nbsp;tu&nbsp;<\/strong><strong>estrategia<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Ya&nbsp;sabemos que&nbsp;el&nbsp;uso de&nbsp;las&nbsp;redes&nbsp;sociales&nbsp;para&nbsp;el&nbsp;comercio electr\u00f3nico es&nbsp;beneficioso&nbsp;y&nbsp;tiene&nbsp;un&nbsp;papel importante.&nbsp;Sin&nbsp;embargo, \u00bfc\u00f3mo&nbsp;tener&nbsp;\u00e9xito&nbsp;en&nbsp;esta&nbsp;estrategia?&nbsp;Esto&nbsp;es&nbsp;lo&nbsp;que explicamos&nbsp;en&nbsp;los&nbsp;siguientes&nbsp;temas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>1 &#8211; Define&nbsp;<\/em><em>en<\/em><em>&nbsp;<\/em><em>qu\u00e9<\/em><em>&nbsp;redes&nbsp;<\/em><em>sociales<\/em><em>&nbsp;estar\u00e1s presente<\/em>&nbsp;<\/h3>\n\n\n\n<p>Cantidad&nbsp;aqu\u00ed&nbsp;no es sin\u00f3nimo de&nbsp;calidad. Vale&nbsp;mucho&nbsp;m\u00e1s&nbsp;tener&nbsp;pocos&nbsp;perfiles y&nbsp;tener&nbsp;tu&nbsp;tienda&nbsp;online m\u00e1s cerca de tu&nbsp;audiencia, que&nbsp;tener&nbsp;varias&nbsp;cuentas&nbsp;para&nbsp;gestionar&nbsp;y&nbsp;hacer&nbsp;un&nbsp;trabajo&nbsp;ineficiente (que no&nbsp;llegar\u00e1&nbsp;a&nbsp;los&nbsp;necesitados).&nbsp;<\/p>\n\n\n\n<p>Entonces,&nbsp;vea&nbsp;en&nbsp;qu\u00e9&nbsp;redes&nbsp;tiene&nbsp;sentido estar y, especialmente,&nbsp;en&nbsp;cu\u00e1ntas&nbsp;puede&nbsp;estar presente para servir a&nbsp;las&nbsp;personas&nbsp;con&nbsp;calidad.&nbsp;Dif\u00edcilmente&nbsp;perder\u00e1 clientes si&nbsp;no&nbsp;usa&nbsp;TikTok, por&nbsp;ejemplo, pero&nbsp;las&nbsp;posibilidades&nbsp;de perder ventas al no responder a&nbsp;las&nbsp;interacciones&nbsp;all\u00ed&nbsp;son&nbsp;bastante grandes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>2 &#8211;&nbsp;<\/em><em>Conoce<\/em><em>&nbsp;tu persona<\/em>&nbsp;<\/h3>\n\n\n\n<p>Podemos definir&nbsp;la&nbsp;persona como&nbsp;un&nbsp;retrato de&nbsp;su&nbsp;cliente ideal.&nbsp;Entonces,&nbsp;tiene&nbsp;caracter\u00edsticas&nbsp;bien&nbsp;definidas como:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sexo;&nbsp;<\/li>\n\n\n\n<li>A\u00f1os;&nbsp;<\/li>\n\n\n\n<li>Preferencias;&nbsp;<\/li>\n\n\n\n<li>H\u00e1bitos de consumo;&nbsp;<\/li>\n\n\n\n<li>Aficiones.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Intenta&nbsp;conocer&nbsp;bien&nbsp;a tu&nbsp;personaje,&nbsp;ya&nbsp;que es&nbsp;con&nbsp;\u00e9l&nbsp;con&nbsp;quien&nbsp;hablar\u00e1s&nbsp;en&nbsp;las&nbsp;redes&nbsp;sociales.&nbsp;Despu\u00e9s&nbsp;de todo, \u00bfusar\u00eda&nbsp;el&nbsp;mismo&nbsp;lenguaje&nbsp;que usa&nbsp;con&nbsp;las&nbsp;mujeres&nbsp;j\u00f3venes&nbsp;para&nbsp;hablar&nbsp;con&nbsp;hombres&nbsp;de&nbsp;negocios&nbsp;mayores?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>3 &#8211; Planifica&nbsp;<\/em><em>el<\/em><em>&nbsp;enfoque que adoptar\u00e1s&nbsp;<\/em><em>en<\/em><em>&nbsp;<\/em><em>la<\/em><em>&nbsp;<\/em><em>red<\/em><em>&nbsp;social<\/em>&nbsp;<\/h3>\n\n\n\n<p>Debe&nbsp;apuntar&nbsp;al enfoque que adoptar\u00e1&nbsp;en&nbsp;las&nbsp;redes, que&nbsp;puede&nbsp;ser:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centrado&nbsp;en&nbsp;la&nbsp;divulgaci\u00f3n;&nbsp;<\/li>\n\n\n\n<li>Centrado&nbsp;en&nbsp;la&nbsp;relaci\u00f3n;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sea&nbsp;otro&nbsp;canal de&nbsp;servicio.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>En&nbsp;base a&nbsp;eso,&nbsp;ya&nbsp;sabe&nbsp;qu\u00e9&nbsp;tipo de&nbsp;contenido&nbsp;prevalecer\u00e1 y&nbsp;c\u00f3mo&nbsp;se&nbsp;pueden&nbsp;publicar.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s,&nbsp;tambi\u00e9n&nbsp;es&nbsp;necesario&nbsp;definir&nbsp;qu\u00e9&nbsp;idioma se utilizar\u00e1. Por&nbsp;eso&nbsp;es&nbsp;tan&nbsp;importante&nbsp;conocer&nbsp;el&nbsp;perfil de&nbsp;su&nbsp;cliente ideal. Si&nbsp;su&nbsp;p\u00fablico objetivo es m\u00e1s&nbsp;joven, est\u00e1&nbsp;bien&nbsp;usar m\u00e1s&nbsp;jerga,&nbsp;tener&nbsp;una&nbsp;conversaci\u00f3n&nbsp;m\u00e1s&nbsp;cercana&nbsp;e incluso&nbsp;aprovechar&nbsp;los&nbsp;memes.&nbsp;<\/p>\n\n\n\n<p>Por&nbsp;otro&nbsp;lado, si&nbsp;su&nbsp;audiencia&nbsp;est\u00e1&nbsp;compuesta&nbsp;por&nbsp;hombres&nbsp;mayores,&nbsp;un&nbsp;lenguaje&nbsp;m\u00e1s&nbsp;sobrio&nbsp;puede&nbsp;ser m\u00e1s&nbsp;apropiado.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>4 &#8211; Define&nbsp;<\/em><em>tus<\/em><em>&nbsp;objetivos&nbsp;<\/em><em>con<\/em><em>&nbsp;<\/em><em>las<\/em><em>&nbsp;redes&nbsp;<\/em><em>sociales<\/em>&nbsp;<\/h3>\n\n\n\n<p>Al&nbsp;crear&nbsp;redes&nbsp;sociales&nbsp;para&nbsp;el&nbsp;comercio electr\u00f3nico, es importante definir&nbsp;cu\u00e1les&nbsp;son&nbsp;sus objetivos&nbsp;con&nbsp;ellas.&nbsp;Piense&nbsp;en&nbsp;lo&nbsp;que pretende lograr&nbsp;con&nbsp;estas plataformas, que&nbsp;pueden&nbsp;ser:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atraiga&nbsp;m\u00e1s clientes;&nbsp;<\/li>\n\n\n\n<li>Mejorar&nbsp;la&nbsp;relaci\u00f3n&nbsp;con&nbsp;el&nbsp;p\u00fablico;&nbsp;<\/li>\n\n\n\n<li>Promocionar&nbsp;productos,&nbsp;lanzamientos&nbsp;y&nbsp;promociones.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Est\u00e1&nbsp;bien&nbsp;tener&nbsp;m\u00e1s de&nbsp;un&nbsp;objetivo. Le&nbsp;guiar\u00e1n&nbsp;sobre&nbsp;c\u00f3mo&nbsp;administra sus redes y&nbsp;qu\u00e9&nbsp;contenido&nbsp;se publicar\u00e1&nbsp;all\u00ed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>5 &#8211; Publica&nbsp;<\/em><em>contenido<\/em><em>&nbsp;<\/em><em>interesante<\/em>&nbsp;<\/h3>\n\n\n\n<p>Para&nbsp;atraer&nbsp;y&nbsp;retener&nbsp;la&nbsp;atenci\u00f3n&nbsp;de tu&nbsp;audiencia, es fundamental publicar&nbsp;contenido&nbsp;de&nbsp;calidad.&nbsp;Puedes&nbsp;explorar tu nicho para&nbsp;ofrecer&nbsp;consejos,&nbsp;hablar&nbsp;sobre curiosidades y&nbsp;hacer&nbsp;publicaciones&nbsp;con&nbsp;contenido&nbsp;educativo.&nbsp;<\/p>\n\n\n\n<p>Vaya&nbsp;m\u00e1s&nbsp;all\u00e1&nbsp;de&nbsp;la&nbsp;promoci\u00f3n&nbsp;de&nbsp;productos&nbsp;y&nbsp;demuestre&nbsp;que no solo&nbsp;quiere&nbsp;su&nbsp;dinero.&nbsp;As\u00ed, es m\u00e1s f\u00e1cil&nbsp;crear&nbsp;y&nbsp;mantener&nbsp;una&nbsp;buena&nbsp;relaci\u00f3n,&nbsp;lo&nbsp;cual&nbsp;es fundamental para&nbsp;tener&nbsp;una&nbsp;audiencia&nbsp;fiel y&nbsp;convertirlos&nbsp;en&nbsp;clientes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>6 &#8211;&nbsp;<\/em><em>Monitorear<\/em><em>&nbsp;<\/em><em>los<\/em><em>&nbsp;resultados<\/em>&nbsp;<\/h3>\n\n\n\n<p>Para lograr una&nbsp;estrategia&nbsp;exitosa,&nbsp;necesita&nbsp;monitorear&nbsp;sus resultados&nbsp;con&nbsp;frecuencia.&nbsp;As\u00ed&nbsp;es como&nbsp;puede&nbsp;saber si sus&nbsp;acciones&nbsp;van por&nbsp;buen&nbsp;camino&nbsp;y si&nbsp;necesita&nbsp;revisar&nbsp;su&nbsp;planificaci\u00f3n.&nbsp;<\/p>\n\n\n\n<p>Las&nbsp;redes&nbsp;sociales&nbsp;ofrecen&nbsp;informes y m\u00e9tricas sobre&nbsp;publicaciones&nbsp;e&nbsp;historias. A trav\u00e9s de&nbsp;ellos, es&nbsp;posible&nbsp;realizar&nbsp;un&nbsp;seguimiento&nbsp;de&nbsp;la&nbsp;participaci\u00f3n,&nbsp;el&nbsp;alcance,&nbsp;las&nbsp;acciones, entre&nbsp;otros&nbsp;datos&nbsp;de&nbsp;la&nbsp;cuenta.&nbsp;\u00daselos&nbsp;como term\u00f3metro y&nbsp;realice&nbsp;an\u00e1lisis&nbsp;de&nbsp;datos&nbsp;para&nbsp;evaluar&nbsp;la&nbsp;efectividad&nbsp;de&nbsp;su&nbsp;estrategia.&nbsp;<\/p>\n\n\n\n<p>Utilizar&nbsp;las&nbsp;redes&nbsp;sociales&nbsp;para&nbsp;el&nbsp;comercio electr\u00f3nico es una forma de dar a&nbsp;conocer&nbsp;mejor&nbsp;su&nbsp;tienda&nbsp;online y&nbsp;llegar&nbsp;a&nbsp;un&nbsp;p\u00fablico m\u00e1s amplio.&nbsp;Con&nbsp;una&nbsp;buena&nbsp;planificaci\u00f3n,&nbsp;puede&nbsp;atraer&nbsp;a m\u00e1s personas a sus&nbsp;productos&nbsp;e incluso&nbsp;convencerlos&nbsp;de que&nbsp;los&nbsp;compren.&nbsp;<\/p>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2609-o1\" lang=\"es-AR\" dir=\"ltr\" data-wpcf7-id=\"2609\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/2597#wpcf7-f2609-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2609\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_AR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2609-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre*\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-pais\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Pa\u00eds*\" value=\"\" type=\"text\" name=\"your-pais\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail corporativo*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-telefone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono*\" value=\"\" type=\"tel\" name=\"your-telefone\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Negocio*\" value=\"\" type=\"text\" name=\"your-empresa\" \/><\/span>\n<\/p>\n<p><span class=\"verde\"><strong>\u00bfComo llegaste a ANYMARKET?*<\/strong><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-llegaste\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-llegaste\"><option value=\"\">&#8212;Por favor, eleg\u00ed una opci\u00f3n&#8212;<\/option><option value=\"Google\">Google<\/option><option value=\"Indicaci\u00f3n de marketplaces\">Indicaci\u00f3n de marketplaces<\/option><option value=\"Indicaci\u00f3n de ERP&#039;s, plataforme o agencias\">Indicaci\u00f3n de ERP&#039;s, plataforme o agencias<\/option><option value=\"Contenidos\">Contenidos<\/option><option value=\"Redes sociales\">Redes sociales<\/option><option value=\"Eventos\">Eventos<\/option><option value=\"Webinar\">Webinar<\/option><option value=\"CACE\">CACE<\/option><option value=\"Medios pagos\">Medios pagos<\/option><option value=\"Indicaci\u00f3n de clientes\">Indicaci\u00f3n de clientes<\/option><option value=\"Otro\">Otro<\/option><\/select><\/span>\n<\/p>\n<p><span class=\"verde\"><strong>\u00bfYa vendes o tienes contrato con marketplaces?*<\/strong><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-contrato\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-contrato\"><option value=\"\">&#8212;Por favor, eleg\u00ed una opci\u00f3n&#8212;<\/option><option value=\"Si\">Si<\/option><option value=\"No\">No<\/option><\/select><\/span>\n<\/p>\n<p><span class=\"verde\"><strong>Tu empresa es...**<\/strong><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tipo\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-tipo\"><option value=\"\">&#8212;Por favor, eleg\u00ed una opci\u00f3n&#8212;<\/option><option value=\"Gran e-commerce\">Gran e-commerce<\/option><option value=\"Peque\u00f1a o mediana e-commerce\">Peque\u00f1a o mediana e-commerce<\/option><option value=\"Peque\u00f1a minorista\">Peque\u00f1a minorista<\/option><option value=\"Red de tiendas\">Red de tiendas<\/option><option value=\"Distribuidor\">Distribuidor<\/option><option value=\"Industria\">Industria<\/option><option value=\"Otro\">Otro<\/option><\/select><\/span>\n<\/p>\n<p><span class=\"verde\"><strong>Tu mensaje*<\/strong><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"aceite\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"aceite\" value=\"1\" aria-invalid=\"false\" \/><\/span><\/span><\/span> Al enviar este formulario, confirma que est\u00e1 de acuerdo con la <a href=\"https:\/\/anymarket.global\/politica-de-privacidad\/\" target=\"_blank\"><strong>Pol\u00edtica de Privacid.<\/strong><\/a>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" id=\"contato\" type=\"submit\" value=\"ENVIAR\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" 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Una&nbsp;gran&nbsp;ventaja&nbsp;de&nbsp;esto&nbsp;es que&nbsp;el&nbsp;gasto es bajo o&nbsp;ni&nbsp;siquiera&nbsp;afecta&nbsp;su&nbsp;presupuesto, si&nbsp;a\u00fan&nbsp;no&nbsp;puede&nbsp;invertir&nbsp;en&nbsp;un&nbsp;impulso.&nbsp; Sin&nbsp;embargo, para aumentar&nbsp;las&nbsp;posibilidades&nbsp;de&nbsp;tener&nbsp;buenos&nbsp;resultados, es&nbsp;necesario&nbsp;tener&nbsp;una&nbsp;buena&nbsp;planificaci\u00f3n&nbsp;de&nbsp;las&nbsp;redes&nbsp;sociales&nbsp;y&nbsp;un&nbsp;poco&nbsp;de&nbsp;paciencia.&nbsp;En&nbsp;este art\u00edculo&nbsp;hablamos&nbsp;un&nbsp;poco&nbsp;m\u00e1s al&nbsp;respecto. \u00a1Contin\u00fae&nbsp;leyendo&nbsp;y aprenda m\u00e1s sobre&nbsp;esto!&nbsp; La&nbsp;importancia&nbsp;de&nbsp;las&nbsp;redes&nbsp;sociales&nbsp;en&nbsp;las&nbsp;ventas online&nbsp; Las&nbsp;redes&nbsp;sociales&nbsp;son&nbsp;muy&nbsp;democr\u00e1ticas:&nbsp;tienen&nbsp;una&nbsp;audiencia&nbsp;muy&nbsp;diversa y&nbsp;pueden&nbsp;ser&nbsp;explotadas&nbsp;tanto por&nbsp;peque\u00f1as&nbsp;empresas (que&nbsp;a\u00fan&nbsp;est\u00e1n&nbsp;iniciando sus&nbsp;actividades) como por grandes marcas.&nbsp; Tambi\u00e9n&nbsp;sirven&nbsp;como escaparate para&nbsp;exhibir&nbsp;sus&nbsp;productos, pero no solo&nbsp;eso.&nbsp;Son&nbsp;un&nbsp;excelente canal para difundir&nbsp;contenido&nbsp;de&nbsp;calidad, incluso para atender a tu&nbsp;audiencia&nbsp;y a&nbsp;tus&nbsp;clientes.&nbsp; Es una&nbsp;oportunidad&nbsp;para mostrar&nbsp;calidad, tanto&nbsp;en&nbsp;productos&nbsp;como&nbsp;en&nbsp;relaciones, y&nbsp;con&nbsp;ello,&nbsp;cautivar&nbsp;a\u00fan&nbsp;a m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ventas-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LA GU\u00cdA DE REDES SOCIALES PARA EL COMERCIO ELECTR\u00d3NICO - Blog ANYMARKET<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anymarket.global\/blog\/ventas-online\/la-guia-de-redes-sociales-para-el-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA GU\u00cdA DE REDES SOCIALES PARA EL COMERCIO ELECTR\u00d3NICO - Blog ANYMARKET\" \/>\n<meta property=\"og:description\" content=\"Invertir&nbsp;en&nbsp;redes&nbsp;sociales&nbsp;para comercio electr\u00f3nico es una excelente&nbsp;manera&nbsp;de&nbsp;promocionar&nbsp;la&nbsp;tienda&nbsp;y&nbsp;atraer&nbsp;m\u00e1s clientes. 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