{"id":2419,"date":"2019-08-26T07:58:32","date_gmt":"2019-08-26T10:58:32","guid":{"rendered":"https:\/\/anymarket.global\/blog\/?p=2419"},"modified":"2025-01-06T11:09:07","modified_gmt":"2025-01-06T14:09:07","slug":"por-que-el-consumidor-prefiere-comprar-en-el-marketplace","status":"publish","type":"post","link":"https:\/\/anymarket.global\/blog\/canales-de-venta\/por-que-el-consumidor-prefiere-comprar-en-el-marketplace\/","title":{"rendered":"\u00bfPor qu\u00e9 el consumidor prefiere comprar en el marketplace?"},"content":{"rendered":"\n<p>\u00bfCu\u00e1l es su primer destino cuando piensa en comprar en l\u00ednea? Aunque \nno implica salir de casa ni mirar aparadores, la compra virtual tambi\u00e9n \nest\u00e1 asociada a rituales y muchos consumidores tienen un destino \nespec\u00edfico a la hora de iniciar el proceso de compra. <\/p>\n\n\n\n<p>Seg\u00fan una \nencuesta de Amazon.com realizada en colaboraci\u00f3n con Pymnts y divulgada \nen 2015, el 64 % de los consumidores empieza a buscar un producto en los\n marketplaces, una opci\u00f3n que se sit\u00faa por delante incluso de los \nmotores de b\u00fasqueda. <\/p>\n\n\n\n<p>Debido a su gran relevancia en las \nactividades de consumo de los compradores en l\u00ednea, los marketplaces son\n una oportunidad enorme para las tiendas virtuales que desean ampliar \nsus ventas y atraer nuevos clientes. <\/p>\n\n\n\n<p>Sin embargo, \u00bfpor qu\u00e9 el consumidor presenta una tendencia a la compra en marketplaces? <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Familiaridad <\/h2>\n\n\n\n<p>Recordar\n un marketplace, que cuenta con una marca ya renombrada y es conocido \npor una parte importante de los consumidores, es mucho m\u00e1s f\u00e1cil que \nrecordar empresas de comercio electr\u00f3nico menores. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Credibilidad <\/h2>\n\n\n\n<p>Adem\u00e1s\n de contar con marcas reconocidas por el consumidor, los marketplaces \ntambi\u00e9n inspiran credibilidad y confianza. Este es un factor esencial \npara las compras en l\u00ednea; al fin y al cabo, el consumidor necesita \ntener certeza de que sus datos estar\u00e1n seguros y de que recibir\u00e1 \nexactamente el producto solicitado. <\/p>\n\n\n\n<p>En los marketplaces, esta \natm\u00f3sfera de entorno seguro ya est\u00e1 arraigada. Cuando una empresa de \ncomercio electr\u00f3nico opta por realizar ventas a trav\u00e9s de un \nmarketplace, transmite al consumidor una imagen de mayor credibilidad, \nya que cuenta con el apoyo de una gran marca. <\/p>\n\n\n\n<p>Benef\u00edcios de los <a href=\"https:\/\/anymarket.global\/blog\/logistica\/logistica-de-amazon\/\">servicios de log\u00edstica de Amazon<\/a> | <a href=\"https:\/\/anymarket.global\/blog\/ventas-online\/como-vender-en-amazon-consejos-para-tener-exito-en-el-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como vender en Amazon<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facilidad para encontrar productos <\/h2>\n\n\n\n<p>Gracias\n a su sistema para incorporar a varios comerciantes, los marketplaces \nofrecen un enorme stock a los consumidores. Por eso, cada consumidor \npuede encontrar con facilidad los productos que necesita, comparando \nmarcas y modelos en un \u00fanico entorno. <\/p>\n\n\n\n<p>Adem\u00e1s, la variedad del \nstock hace que los marketplaces sean una parada l\u00f3gica para los \nconsumidores. Al saber lo que encontrar\u00e1n y lo que desean, les resulta \nmucho m\u00e1s c\u00f3modo empezar a buscar de esta forma, sin necesidad de \nexplorar otras direcciones y empezar todo el proceso de conocer una \ntienda desde cero. <\/p>\n\n\n\n<p>Ser el primer destino de b\u00fasqueda del \nconsumidor hace toda la diferencia en las decisiones de compra. Cuando \n\u00e9ste encuentra lo que necesita en un marketplace, un ambiente familiar y\n confiable, el atractivo para que contin\u00fae buscando por otros medios es \nmucho menor. <\/p>\n\n\n\n<p>\u00a1No pierda tiempo y empiece a vender en los marketplaces! <\/p>\n\n\n\n<p>Lee tambi\u00e9n:<a href=\"https:\/\/anymarket.global\/blog\/logistica\/logistica-de-amazon-como-funciona-y-sus-ventajas\/\"> Log\u00edstica de Amazon<\/a> | <a href=\"https:\/\/anymarket.global\/blog\/ventas-online\/como-vender-en-amazon-consejos-para-tener-exito-en-el-e-commerce\/\">Vender en Amazon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es su primer destino cuando piensa en comprar en l\u00ednea? Aunque no implica salir de casa ni mirar aparadores, la compra virtual tambi\u00e9n est\u00e1 asociada a rituales y muchos consumidores tienen un destino espec\u00edfico a la hora de iniciar el proceso de compra. Seg\u00fan una encuesta de Amazon.com realizada en colaboraci\u00f3n con Pymnts y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canales-de-venta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comprender por qu\u00e9 consumidores prefieren Marketplace | ANYMARKET<\/title>\n<meta name=\"description\" content=\"\u00bfHa notado que los consumidores han dado preferencia a los Marketplaces? 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