{"id":2417,"date":"2019-08-19T07:53:00","date_gmt":"2019-08-19T10:53:00","guid":{"rendered":"https:\/\/anymarket.global\/blog\/?p=2417"},"modified":"2024-11-05T16:03:33","modified_gmt":"2024-11-05T19:03:33","slug":"la-evolucion-del-comercio-electronico-al-marketplace","status":"publish","type":"post","link":"https:\/\/anymarket.global\/blog\/e-commerce\/la-evolucion-del-comercio-electronico-al-marketplace\/","title":{"rendered":"La evoluci\u00f3n del comercio electr\u00f3nico al marketplace"},"content":{"rendered":"\n<p>Muchas tiendas virtuales est\u00e1n ampliando sus ventas al exhibir sus productos en los marketplaces. Sin embargo, este modelo a\u00fan es muy reciente y es natural tener dudas al respecto de las reales ventajas de estar <a href=\"https:\/\/anymarket.global\/blog\/canales-de-venta\/que-necesito-para-estar-presente-en-los-marketplaces\/\">presente en estos canales de venta en l\u00ednea<\/a>. Para ayudar a aclarar este tema, encontramos un texto muy interesante que detalla c\u00f3mo los marketplaces se presentan ante el comercio electr\u00f3nico como una herramienta ventajosa.<\/p>\n\n\n\n<p>Hoy el consumidor est\u00e1 informado y siempre\n se encuentra conectado. Se enga\u00f1a quien cree que el consumidor s\u00f3lo se \nconecta por medio de una computadora; los celulares son un factor \nesencial en el proceso de informaci\u00f3n. <\/p>\n\n\n\n<p>Siempre que se lanza una \nmarca, el consumidor tiende a buscar informaci\u00f3n sobre \u00e9sta. Qu\u00e9 vende, \nqui\u00e9nes consumen sus productos y qu\u00e9 se habla al respecto son aspectos \nque el consumidor toma en cuenta antes de tomar una decisi\u00f3n de compra. <\/p>\n\n\n\n<p>La forma m\u00e1s r\u00e1pida de encontrar esta informaci\u00f3n es por medio de Internet, en herramientas como Google y las redes sociales. <\/p>\n\n\n\n<p>Es\n imprescindible que las marcas est\u00e9n presentes en el mayor n\u00famero \nposible de entornos en l\u00ednea, para ser relevantes y poder ser f\u00e1cilmente\n encontradas. Para ello, necesitan no s\u00f3lo personalizar las redes \nsociales, sino tambi\u00e9n invertir en su propio comercio electr\u00f3nico. <\/p>\n\n\n\n<p>No\n obstante, en un mercado cada vez m\u00e1s competitivo, en que la informaci\u00f3n\n est\u00e1 a disposici\u00f3n de todos, \u00a1no es suficiente estar presente \n\u00fanicamente en estos medios! Para tener una relevancia y una visibilidad \na\u00fan mayores, la gran apuesta consiste en estar presente en otros \ncomercios electr\u00f3nicos. <\/p>\n\n\n\n<p>Hace ya alg\u00fan tiempo que escuchamos \nhablar sobre el modelo de marketplace, que no es sino un centro \ncomercial virtual, es decir, varias marcas diferentes se re\u00fanen en una \nsola plataforma con el prop\u00f3sito de vender y promover productos. <\/p>\n\n\n\n<p>La\n gran diferencia en comparaci\u00f3n con el comercio electr\u00f3nico convencional\n es que, en \u00e9ste, s\u00f3lo el propietario define la selecci\u00f3n de productos, \nprecios y stock, mientras que el marketplace re\u00fane a varios comerciantes\n distintos, que pueden sincronizar la selecci\u00f3n, el precio, el stock y \nlas promociones de su propia tienda, de manera de destacarse ante la \ncompetencia. <\/p>\n\n\n\n<p>Por lo tanto, he aqu\u00ed las principales ventajas de entrar a un marketplace: <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fortalecimiento de la marca <\/h2>\n\n\n\n<p>Cada\n d\u00eda, la mayor parte de los marketplaces son visitados por miles de \nconsumidores. De esta manera, una marca puede aprovechar la fama de \notras para atraer clientes de diferentes segmentos. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Baja inversi\u00f3n <\/h2>\n\n\n\n<p>La\n relaci\u00f3n costo-beneficio es mayor, ya que el comerciante s\u00f3lo paga \ncomisiones tomando como base lo que ha vendido. Todos saben que esta \nmodalidad tiene un alto nivel de comisiones, pero el marketplace se hace\n cargo de todos los costos, como las inversiones en tecnolog\u00eda, los \nriesgos de la operaci\u00f3n y las transacciones en l\u00ednea (entre \u00e9stos, el \ntemido chargeback), los sistemas antifraude, las herramientas de \ngesti\u00f3n, el conocimiento t\u00e9cnico en tr\u00e1fico y las herramientas \nmultimedia y de marketing. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aumento de los ingresos <\/h2>\n\n\n\n<p>El \naumento de los ingresos es consecuencia del alto n\u00famero de visitantes \nque el marketplace recibe a diario; en este caso, la gran ventaja es la \nrecepci\u00f3n de las transferencias, que se realizan al contado incluso en \nlas ventas a plazo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Relevancia <\/h2>\n\n\n\n<p>El marketplace termina \nhaciendo que la marca adquiera una gran importancia, ya que \u00e9sta puede \nhospedarse en una plataforma consolidada en el mundo en l\u00ednea, \naumentando su visibilidad en las b\u00fasquedas naturales. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notoriedad <\/h2>\n\n\n\n<p>El\n marketplace es el camino m\u00e1s corto para exhibir sus productos a los \nclientes y hacer que su empresa conquiste la preferencia del consumidor.\n Como est\u00e1n en un marketplace, los consumidores pueden verse \u201ccaptados\u201d \npor las ventas cruzadas durante la navegaci\u00f3n o al finalizar la compra. <\/p>\n\n\n\n<p>De\n esta manera, la marca recibir\u00e1 datos e informaci\u00f3n de b\u00fasqueda y \nnavegaci\u00f3n y, por lo tanto, pasar\u00e1 a tener m\u00e1s consciencia y \nconocimiento sobre el perfil del consumidor y de los competidores. <\/p>\n\n\n\n<p>No\n se puede negar que el marketplace ya es una tendencia. Por lo tanto, \nelegir entre invertir en una tienda virtual o incorporarse a un \nmarketplace puede determinar, en este momento, el \u00e9xito de su negocio. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchas tiendas virtuales est\u00e1n ampliando sus ventas al exhibir sus productos en los marketplaces. Sin embargo, este modelo a\u00fan es muy reciente y es natural tener dudas al respecto de las reales ventajas de estar presente en estos canales de venta en l\u00ednea. Para ayudar a aclarar este tema, encontramos un texto muy interesante que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conozca la evoluci\u00f3n del comercio electr\u00f3nico | ANYMARKET<\/title>\n<meta name=\"description\" content=\"Siga el blog de ANYMARKET y vea c\u00f3mo evolucion\u00f3 el comercio electr\u00f3nico en el Marketplace. Tenemos los mejores contenidos! 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